A little bit of the web through our eyes.Tumblr (3.0; @foundbygeronimo)http://foundbygeronimo.tumblr.com/<iframe src="http://player.vimeo.com/video/35502093" width="400" height="225" frameborder="0"></iframe><br/><br/><p>The new More4 branding identity work from manvsmachine showing off a fully functional ‘go-anywhere’ idea.</p> <p>More <a href="http://manvsmachine.co.uk/projects/project/more4_rebrand">here</a>.</p>http://foundbygeronimo.tumblr.com/post/16860851801http://foundbygeronimo.tumblr.com/post/16860851801Wed, 01 Feb 2012 07:12:15 -0500xs<iframe width="400" height="300" src="http://www.youtube.com/embed/T8XmdQjJ7BM?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>Lovely spot by Toyota showing progressive thinking about their corporate culture (with a little bit about the car).</p>http://foundbygeronimo.tumblr.com/post/16820932324http://foundbygeronimo.tumblr.com/post/16820932324Tue, 31 Jan 2012 10:54:00 -0500xl<img src="http://25.media.tumblr.com/tumblr_lyd3csr2iu1qkpge2o1_500.jpg"/><br/><br/><p>The test drive of the future from BMW South Africa. Race a BMW on the side of a building on a virtual race track and then challenge your friends to beat your time via Facebook.</p>http://foundbygeronimo.tumblr.com/post/16467179164http://foundbygeronimo.tumblr.com/post/16467179164Wed, 25 Jan 2012 11:05:16 -0500<img src="http://25.media.tumblr.com/tumblr_lyczgk8ytc1qkpge2o1_500.jpg"/><br/><br/><p>Now that’s what you call customer service. Nice work Sainsbury’s.</p>http://foundbygeronimo.tumblr.com/post/16464597267http://foundbygeronimo.tumblr.com/post/16464597267Wed, 25 Jan 2012 09:41:08 -0500xl<img src="http://25.media.tumblr.com/tumblr_lyb6cglJo51qkpge2o1_500.png"/><br/><br/><p>Social media exerts social pressure in this Facebook-based initiative. At first the campaign to create a bald Barbie met with a standard response from manufacturers Mattel. But recent developments have seen the toy manufacturing giant take a more personal approach as the campaign has gathered Likes and Friends online. It remains to see whether bald Barbie will make it into shops. But the softly, softly approach from such a huge brand has to be applauded.</p>http://foundbygeronimo.tumblr.com/post/16408620532http://foundbygeronimo.tumblr.com/post/16408620532Tue, 24 Jan 2012 10:14:40 -0500xs<img src="http://25.media.tumblr.com/tumblr_ly9diz2gHF1qkpge2o1_500.png"/><br/><br/><p>Following the success of Nike +, the swoosh’s latest foray into branded utility is FuelBand. Set  a target for how active you want to be and FuelBand charts your progress throughout your day. Everything counts.</p>http://foundbygeronimo.tumblr.com/post/16351248037http://foundbygeronimo.tumblr.com/post/16351248037Mon, 23 Jan 2012 10:54:35 -0500<iframe width="400" height="300" src="http://www.youtube.com/embed/HA-EcbR18BI?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>Un-advert from Le Coq Sportif featuring finger parkour. </p>http://foundbygeronimo.tumblr.com/post/12557478497http://foundbygeronimo.tumblr.com/post/12557478497Wed, 09 Nov 2011 10:26:41 -0500<iframe width="400" height="225" src="http://www.youtube.com/embed/zFWr-CKMWGY?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p><p class="p1">Pro Infirmis, a disability charity, conduct an experiment for the this charming TV spot with a powerful message about how we view disabled people.</p></p>http://foundbygeronimo.tumblr.com/post/11432492746http://foundbygeronimo.tumblr.com/post/11432492746Fri, 14 Oct 2011 07:19:07 -0400<iframe width="400" height="225" src="http://www.youtube.com/embed/3393O1uD_w8?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>An excellent observation from Canal+. And lovingly executed.</p>http://foundbygeronimo.tumblr.com/post/11389862433http://foundbygeronimo.tumblr.com/post/11389862433Thu, 13 Oct 2011 04:27:52 -0400<img src="http://25.media.tumblr.com/tumblr_lsn61bIHhe1qkpge2o1_500.png"/><br/><br/><p><strong>Name a colour, save a life.  </strong>A lovely idea from Dulux that shows how paint might be just a little bit more interesting than watching it dry.  You can name one of their several million paint colours, and in the process make a donation to UNICEF that could save a child’s life. It’s a great example of a brand amplifying one of its assets - namely colour in this instance - and giving it a higher purpose. Better still it’s an asset that is effectively free, so all proceeds can go to a higher cause.</p>http://foundbygeronimo.tumblr.com/post/11136121585http://foundbygeronimo.tumblr.com/post/11136121585Fri, 07 Oct 2011 06:13:55 -0400<iframe width="400" height="300" src="http://www.youtube.com/embed/ZXJLmkhqV14?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p><p class="p1">Carlsberg stunts in Belgium with 148 bikers in a movie theatre and leave 2 seats free. Just enough room for a couple to sit down…</p></p>http://foundbygeronimo.tumblr.com/post/10807499384http://foundbygeronimo.tumblr.com/post/10807499384Thu, 29 Sep 2011 11:11:23 -0400<img src="http://24.media.tumblr.com/tumblr_lrxancGPWN1qltqfoo1_500.png"/><br/><br/><blockquote> <p><strong>Embarrass yourself out of bed. </strong>Okite is a Japanese iPhone app that sends embarrassing updates to your social network every time you hit ‘Snooze’ on your alarm clock. Get up. Or get shamed. </p> </blockquote>http://foundbygeronimo.tumblr.com/post/10517373866http://foundbygeronimo.tumblr.com/post/10517373866Thu, 22 Sep 2011 08:59:58 -0400<iframe src="http://player.vimeo.com/video/28781718" width="400" height="225" frameborder="0"></iframe><br/><br/><p>Mario game in a box. Imagine this as a DM pack.</p>http://foundbygeronimo.tumblr.com/post/10476049405http://foundbygeronimo.tumblr.com/post/10476049405Wed, 21 Sep 2011 05:00:00 -0400<a href="http://www.asos.com/urban-tour/">ASOS Urban Tour</a>: <p>Now this is how you sells clothes online. Massive user experience with interesting characters and loads of content. I even like the soundtrack.</p>http://foundbygeronimo.tumblr.com/post/10438656794http://foundbygeronimo.tumblr.com/post/10438656794Tue, 20 Sep 2011 06:36:00 -0400xs<iframe width="400" height="225" src="http://www.youtube.com/embed/c5-i5DqbmdI?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>T-Mobile stunt to demonstrate their ‘no nasty surprises’ tariffs. I really can’t shift the fact that I think they’re all in on it though.</p>http://foundbygeronimo.tumblr.com/post/10437190917http://foundbygeronimo.tumblr.com/post/10437190917Tue, 20 Sep 2011 04:30:39 -0400<iframe width="400" height="225" src="http://www.youtube.com/embed/oGgByLLQwSw?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p><span>Lingerie model and page 3 girl Rhian Sugden encourages men to check to check for male cancer in this short film. Quite surprising we can tell you.</span></p>http://foundbygeronimo.tumblr.com/post/10404205963http://foundbygeronimo.tumblr.com/post/10404205963Mon, 19 Sep 2011 11:33:08 -0400xl<img src="http://24.media.tumblr.com/tumblr_lriuk4WUyL1qltqfoo1_500.jpg"/><br/><br/><p><a href="http://culturalsoup.tumblr.com/post/10204997110">culturalsoup</a>:</p> <blockquote> <p><strong>Time travel masquerades as ambient advertising. </strong>Could this promo for the latest series of 1920s drama ‘Boardwalk Empire’ be the ultimate example of Marshall Mcluhan’s famous phrase? Here the medium isn’t just the message. It’s also your transport around the city. They’re running a genuine vintage train on a metro-line through NYC complete with antique signage and announcements. It’s advertising that moves you. Literally. <em>Click the pic for more.</em></p> </blockquote>http://foundbygeronimo.tumblr.com/post/10236527444http://foundbygeronimo.tumblr.com/post/10236527444Thu, 15 Sep 2011 07:10:00 -0400xs<iframe width="400" height="300" src="http://www.youtube.com/embed/MnWWEA7an0I?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>Vodafone Germany creates <em>Buffer Busters Augmented Reality App ©</em> so you can run around catching <strong>Buffers</strong> in some blatant iPhone lift of Ghostbusters. Remember, don’t cross the… oh forget it. </p>http://foundbygeronimo.tumblr.com/post/10202078080http://foundbygeronimo.tumblr.com/post/10202078080Wed, 14 Sep 2011 10:27:05 -0400<img src="http://25.media.tumblr.com/tumblr_lrimeja5Nb1qkpge2o1_500.jpg"/><br/><br/><p>Print is still pretty much alive and kicking if you have the right idea.   <a href="http://www.adweek.com/adfreak/10-great-magazine-ads-dont-just-sit-there-looking-pretty-132401">http://www.adweek.com/adfreak/10-great-magazine-ads-dont-just-sit-there-looking-pretty-132401</a></p>http://foundbygeronimo.tumblr.com/post/10201442356http://foundbygeronimo.tumblr.com/post/10201442356Wed, 14 Sep 2011 09:49:31 -0400<a href="http://www.bbc.co.uk/news/technology-14896330">Skynet to take over the world - Aaargh!</a>http://foundbygeronimo.tumblr.com/post/10198583064http://foundbygeronimo.tumblr.com/post/10198583064Wed, 14 Sep 2011 06:44:00 -0400xs